Boring, cliché stock images, be gone. Look and feel contributes to your overall brand and user experience, so it’s important to spend time playing with, preening and polishing it as part of the whole brand strategy process.

In the words of Giorgio Armani, ‘to create something exceptional, your mindset must be relentlessly focussed on the smallest details’. A holistic brand experience is achieved through consistency, and consistent attention to detail. The small pieces make the big picture. Every interaction with your brand counts, from scrolling past your sponsored post on a social feed to subscribing to your service. So, what details make your design?

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